"Suppose there are no investment geniuses, only statistical flukes with fat advertising budgets."

The Index Fund Revolution

A consumer revolution is underway in the area of financial investments: the index fund revolution. This revolution involves an approach to investing that serves the customer's needs as opposed to the needs of brokers or mutual fund companies. It asks: "Where are the Customer's Yachts?" It draws investor attention to Investment Illusions that cloud our vision. It emphasizes Evidence over hoopla. It illuminates the true Costs of investing and how these costs can be dramatically reduced.

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